Strongest Wheels on the Market
Whether it's a sunset lap with friends or a race run against the clock, a broken wheel ruins any ride. We set strength and impact resistance as our highest priority, but strength doesn't have to mean uncomfortably stiff. Our wheels are compliant enough to avoid that harsh "wooden" ride that gives some carbon rims a bad name offroad. We only make offroad bikes at Santa Cruz, so we have the privilege of being able to focus purely on the mountain bike experience. Everything from the thickness of rim beads to external spoke hole reinforcements comes purely from our experience of knowing what riders need at every level—from international racing to your local trails.
Lifetime. No gimmicks. Not limited. If you do actually manage to break our rim while out riding, we'll replace it for free. And probably high five you in the process! If it gets run over by a truck we'll help you out with a low cost accidental 'crash replacement', because life's too short to argue. We know riding time's too precious to keep you waiting, so we'll do our best to sort you out fast.
Built in Santa Cruz Using Sensible Parts
We never want to miss a ride, and when you travel to remote places, it's impossible to bring a backup for everything, or all the special tools for all the different parts. We've always taken great pains to use readily-available, standard parts on our bikes, and our rims are no different. J-bend spokes, mechanical-lock nipples (that you can access without taking the tire and rim strip off), and hubs from DT Swiss and Industry Nine make building good wheels easier for us, and maintaining the wheels or finding spares a lot easier for you.
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WE ARE EXPERTS
selling only the best cycling gear since 1986